Category of Personal Information
Category of Source from which Data is Collected
Purpose of Collection
Category of Third Parties to whom Data is Disclosed
Contact information such as name, e-mail address, phone number, mailing address
Directly from users
To provide the Services, to market and promote the Merchant and Merchant Offerings, and to support our and the Merchant's electronic and digital programs
Service Providers and the Merchant
User preferences such as interests, activities, and review and testimonial content
Directly from users
To personalize the Services according to your personal preferences; for developing new goods and services, enhancing, improving or modifying our Services and the Merchant Offerings, identifying usage trends, determining the effectiveness of our and the Merchant's service promotions and operating and expanding our and the Merchant's business activities
Service Providers and the Merchant
Automatically collected information on websites such as IP address, device type, browser type
Cookies and other tracking technologies
For data analysis, audits, security and fraud monitoring and prevention; activities, events and promotions; for developing new goods and services, enhancing, improving or modifying our Services and the Merchant Offerings, identifying usage trends, determining the effectiveness of our and the Merchant's promotional campaigns and operating and expanding our and the Merchant's business activities
Service Providers and the Merchant